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Research papers

Customer satisfaction research

All over the world, customer satisfaction has been recognised as an important subject to increase customer loyalty and retention. In each country or culture with freedom of decision customer satisfaction is closely connected with customer loyalty and...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Christian Hothum, Susanne Spintig
September 1, 1998
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Citation

Hothum and Spintig (1998a, September 01). Customer satisfaction research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-research-


Research papers

ISO 9000

This paper describes the motivating factors of a large and a small sized research firm in becoming ISO 9000 certified. It provides a short introduction of the basic aim, requirements and misunderstandings about the ISO 9000 standard. Different ways...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Uwe Bliesch, Christian Hothum
Companies: Burke, Inc., L+H AutomobilConsult GmbH
September 1, 1996
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Citation

Bliesch and Hothum (1996a, September 01). ISO 9000 . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/iso-9000-